As befits the world’s most exclusive and expensive car company, Bugatti has just opened a fashion and lifestyle boutique in London and it’s every bit as opulent as we’d hoped. The Knightsbridge store, just down the road from Harrods, features clothes and accessories way beyond the quality and style of other exotic automotive brands. The lines, which often have detailing inspired by classics like the Type 57 Atlantic or the famous horseshoe grille, were previewed by F1-SD at Milan Fashion Week last fall and this November we attended the flagship store’s opening night, followed by a fashion show and afterparty at the Bulgari Hotel. Guests included Adrien Brody. Scroll below for a video.

Bugatti plans to roll out 30 franchises around the world, with Tokyo, Dubai and Doha to come next year.






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