Formula One parties – standard formula: Get a glitzy venue, maybe a yacht or terrace. Invite corporate types and trophy wives. Get a DJ, preferably an ex-driver down on his luck or, option b, someone’s mate who has Thriller on vinyl. Don’t try anything too creative, keep it as mainstream as possible.
Lotus sponsor Burn likes to come at things differently and took over a huge disused market hall on the outskirts of the city, already tagged by the aerosol-wielding locals, and brought some of the world’s top street art talent – including Poland’s M-City – to redecorate the crumbing interior.
In the middle of the venue was a skate ramp, but not just any skate ramp. A skate ramp designed by Gerry Judah, the guy who builds those epic sculptures for the Goodwood Festival of Speed.
Kimi Raikkonen made his entrance by walking across the sculpture while the boarders were doing their thang, and traded prezzies with X-Games gold medalist Rune Glifberg. Rune got Kimi’s helmet, Kimi got Rune’s skateboard.
Kimi, one suspects, felt at home in these ghetto surroundings. He might live in a multi-million dollar house on Lake Zurich but, I like to think, his front room looks like a crack den. Kimi does have some unusual habits. And, as he mentions in the video above, the place looked nice.
Surely, though, the evening’s piece de resistance for the 2,000 revelers was Avicii – probably the hottest DJ in the world right now – playing a full set and even debuting a new track in honour of Burn and Lotus.